Whoot for Yagoot

I stopped by Yagoot yesterday because Liz put the idea in my head. Yagoot is in Rookwood Pavilion near the P.F. Chang's.

Liz wrote:

it is not really sweet... it is a sour yogurt that is apparently very similar to pinkberry if you have ever had that.

Based on a locker room conversation I was pretty sure I've had pinkberry but after reading that I think we are talking about two very different things.

But I digresss; here is the funky Yagoot decor:

As I approached the counter an attractive woman came in from the back and asked me if it was my first time in Yagoot. I said "yes" and she gave me the new customer orientation briefing and samples of the coffee, strawberry and plain yogurts. The briefing included these facts:

Yagoot is 99% fat-free;
Yagoot has no gluten (I don't know why a dairy product would contain gluten but whatever);
Yagoot has active yogurt cultures which are good for the digestive system.

I impressed the pretty lady by paying attention and mentioning "probiotics." She then went back to the back, leaving the younger girl at the counter to deal with me. Her favorite flavor was strawberry and she told me they import the strawberry slush stuff from Italy and it's expensive, probably because it comes from Italy.

She also told me they were considering opening another Yagoot in the Kenwood Towne Centre, which did not interest me. But she also said they were considering downtown or Clifton which woke me back up. We agreed that Clifton would be a good location.

Smile if you want to sell me Yagoot

By now I finished sampling my samples and decided upon a strawberry-plain mix with crunch berries and shredded coconut toppings.

An artist would quickly recognize the compositional error and just as quickly shutup about it

I have to emphasize that this is NOT a frozen yogurt dessert-type food item. It is not sweet so do not go there to satisfy a sweet tooth (although they do have some sweet toppings, like oreos, chocolate chips, Cap'n Crunch, e.g.). Yagoot is different and it has to be accepted on its own terms, like how veggieburgers should not be compared to hamburgers, for example.

The first several spoonfuls tasted odd because my mind is used to expecting sweetness. But about halfway through I got used to it and the Yagoot and I worked together in harmony.

I have a sweet tooth and I likes my ice cream. But I appreciate having a healthier alternative and I'll try it again soon. I have a feeling that it is a bit of an acquired taste because it might take a few times for the brain to get out of ice cream mode and stop expecting sweetness.

THE GOOD: healthy, different, fun to eat, mod decor, friendly staff
THE BAD: everything else associated with a huge mall

Portrait of the artist as a Yagoot man