01 November 2005

Big Pharma’s ‘Screwball’ Marketing Scheme

An exec at the Pharmaceutical Research and Manufacturers of America, or PhRMA, came up with the idea to commission a novel. The plot was to focus on the danger of importing cheaper drugs from Canada.

“According to the proposal, PhRMA would pay Phoenix a six-figure sum for the marketing and production of a written-to-order fictional thriller. The plotline was what Hollywood would term high-concept — a group of shadowy terrorists conspires to murder thousands of Americans by poisoning the medicine they're importing from Canada to beat U.S. drug prices.”

Eventually, higher-ups discovered the "screwball" idea and pulled the plug. The authors “were informed that PhRMA didn't like the book and was pulling out. He says the group offered them $100,000 if they would agree never to speak ill of PhRMA or the drug industry for the rest of their lives. They refused.”

Also noteworthy: PhRMA’s new president is former Rep. W.J. "Billy" Tauzin (R-LA). Another one through the revolving door.


KatieG said...

i hate pharmaceutical companies.

WestEnder said...

...and the elected officials that think they work for them.